Strategic Group Mapping of Retail Chains

Strategic Group Mapping is analytical tool used for showing the different market or competitive positions that rival firm occupy in the industry. It is very important to analyze the industry’s competitive structure and indentify the strategic groups (strategic...

Strategic Group Mapping

Strategic group mapping is used for the purpose of displaying the competitive positions that rival firms occupy in the industry. In every industry there are some companies which enjoy stronger market position than other. Therefore it becomes important to analyze the...
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