Grand Strategy Matrix

Grand Strategy Matrix is very useful instrument for creating different and alternative strategies for an organization. Grand matrix has four quadrants; each quadrant contains different sets of strategies and the entire firms along with their respective divisions must...

Grand Strategy Matrix of Coca-Cola

Grand Strategy Matrix is famous tool for alternative strategies in addition to Space Matrix, BCG Matrix, IE Matrix and SWOT Matrix. All the firms can fall in one of the GSM’s four strategy quadrants. Grand strategy Matrix evaluation is based on two dimensions...
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