Consumer’s Post-Purchase Dissonance

Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known as a discrepancy between what the consumer initially thought of...

Loyalty Marketing

Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as...

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a product without any research done to find out what actually the...

SWOT Analysis on Avis Budget Group

Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom sector of the travel industry. Budget is a leading...

C2C (Consumer-to-Consumer)

The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from or sell to further individuals. If you have business share...

Literature Review of Mutual Funds

Sharpe (1966) in order to evaluate the risk-adjusted performance of mutual funds introduced the measure known as reward-to-variability ratio (Currently Sharpe Ratio). With the help of this ratio he evaluated the return of 34 open-end mutual funds in the period...

Importance of Corporate Governance

OECD Principles describe corporate governance in terms of relationship between management of company, its shareholders, its board and other stakeholders. It is a system which is used for the purpose of controlling and directing the companies. Corporate governance is...

Types of Plagiarism

Plagiarism is a special type of bribery in which the recognition for others’ work is taken. This bribe is done by copying others’ work and giving ones own name. Using any single sentence, paragraph, complete report from any source is considered as plagiarism except in...

Primary Data Collection Methods

Data collection refers to the gathering of set of observations about variables and it is the starting point of research methods. Basically, there are two types of data which are: primary data and secondary data. Primary data is received from first hand sources such...
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