C2C (Consumer-to-Consumer)

The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from or sell to further individuals. If you have business share...

How to Construct BCG Matrix

In the early 1970’s, BCG Matrix was submitted by Bruce Henderson of the Boston Consulting Group (BCG). Using the Product Portfolio Matrix, a firm classifies all its Products/Markets or SBUs through the Growth-Share Matrix. Consequently, it is best illustrated as...

SWOT Analysis of Microsoft

Microsoft is a multinational corporation, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. The company is headquartered in Redmond, Washington, USA. Microsoft has expanded into markets such as video game...

Price Adjustment Strategies

Price adjustment strategies refer to all those strategies which are applied by an organization to take into consideration the differences among the customers and rapidly changing environment.  The important price adjustment strategies are: geographical pricing,...

Four Ps of Marketing

Four Ps of marketing or marketing mix refers to the product, price, place and promotion. Some marketers have also included three other Ps (i.e. people, process and physical evidence) to the list and called it as seven Ps of marketing or extended marketing mix. However...
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