SWOT Analysis of Target Corporation

Target Corporation also known as Target is an American retailing company. It was founded as the Dayton Dry Goods Company in Minneapolis, Minnesota in 1902. Target operates in two segments: Credit Card and Retail. The Credit Card segment offers credit to qualified...

Price Adjustment Strategies

Price adjustment strategies refer to all those strategies which are applied by an organization to take into consideration the differences among the customers and rapidly changing environment.  The important price adjustment strategies are: geographical pricing,...

Four Ps of Marketing

Four Ps of marketing or marketing mix refers to the product, price, place and promotion. Some marketers have also included three other Ps (i.e. people, process and physical evidence) to the list and called it as seven Ps of marketing or extended marketing mix. However...

Types of Buying Decision Behavior

We have often seen that there are some purchases which require a lot of time and information to make. On the other hand there are also buying decisions which can be made with out taking time and consulting others. In this way, consumer buying behavior is broadly...

Concepts of Marketing

Many people confuse the word marketing with selling and advertising. The reason is that there is widespread advertisement now days in the form of newspaper ads, TV commercials, direct-mail campaigns, sales calls etc. But actually marketing and advertising are only two...

Five Marketing Management Philosophies

There are different concepts that guide sellers to conduct their marketing activities. For example sellers can only focus on production and try to reduce their cost of production, or focus on improving the quality of product. Similarly they can pay more attention to...
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