Customer Dissatisfaction and Product Evaluation

How customers view a product is of the utmost importance. Based on how they view or feel about the product or service that you are offering, your business’s future may be at stake. It may seem enough to say that your product is of high quality and reliable and that...

Consumer’s Post-Purchase Dissonance

Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known as a discrepancy between what the consumer initially thought of...

Loyalty Marketing

Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as...

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a product without any research done to find out what actually the...

SWOT Analysis on Avis Budget Group

Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom sector of the travel industry. Budget is a leading...

C2C (Consumer-to-Consumer)

The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from or sell to further individuals. If you have business share...
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