Consumer’s Post-Purchase Dissonance

Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known as a discrepancy between what the consumer initially thought of...

Loyalty Marketing

Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as...
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