Consumer’s Post-Purchase Dissonance

Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known as a discrepancy between what the consumer initially thought of...

Loyalty Marketing

Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as...

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a product without any research done to find out what actually the...

SWOT Analysis on Avis Budget Group

Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom sector of the travel industry. Budget is a leading...
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