Research Reasoning

There are two approaches to reasoning which are evident in case of social and business research. These approaches have been identified as inductive and deductive reasoning, explained as follows: Inductive Reasoning Inductive reasoning is more concerned with gathering...

Types of Research Approaches

The selection of research approach helps the researcher to determine the subsequent components of the study. Therefore, the first phase in a research process is to identify the type of research approach that will be used to explore an area of interest. There are three...

Porter Five Forces Analysis of Mark and Spencer (M&S)

Porter’s analysis works on tabulating the five forces and analyzing the impact on M&S. Threat of New Entrants (Barriers to Entry) Retailing market has high entry barrier as the capital investments are huge to enter the market and to achieve cost efficiencies and...

Classification of Motives

The characterization of fundamental human yearnings most every now and again referred to these days is perhaps the one grew by researcher Ibrahim H. Maslow. Maslow presents the resulting classes of wishes and needs that affect gatherings of individuals to accept, act,...
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