Research is also recognized by numerous other terms such as: collaborative inquiry, emancipatory research, participatory research, contextual learning and action research; but all are disproportion on the subject. Basically research is learning by doing. A group of people recognizes a problem and try to resolve it by doing something, observe how victorious their hard work were, and if not fulfilled, try over again. This is the fundamental nature of the approach but there are further key characteristics of research that distinguish it from ordinary problem-solving actions that we all hold in every day.


Research aims to contribute equally to the goals of social science at the same time and further practical apprehension of people in instant problematic circumstances.  Consequently, there is a twin dedication in research to revise a system and at the same time collaborate with components of the system to alter it in an advantageous direction. Achieving this dual objective needs the active teamwork of client and researcher, and therefore it stresses the significance of co-learning as a primary characteristic of the research process.

What divides this sort of research from common consulting, professional practices and daily problem-solving is the prominence on scientific studies. It means to articulate the researcher studies dilemma analytically and make sure that the interference is educated by theoretical deliberations.  Much of the researcher’s time is devoted to refine the methodological tools to suit the exigency of the circumstances on collecting, analyzing, and presenting data on a continuing, recurring basis.


There are numerous characteristics that separate action research from other kinds of research.  Most important is its center on rotating the people concerned with research; people learn best, and more keenly used what they have learned.  It is a social measurement; the research occurs in real-world circumstances and intends to resolve authentic problems. 


A detailed study is required to improve the conditions of organization or any other institution. An effort which is directed to such studies for improved results is identified as a research. Research is an established set of activities to develop and study a model or system to find out the results of a problem supported by previous studies. Research methodology is defined as a system of procedures, techniques and models used to find out the results of the specific problems.


Situations that lead to Research


In the past, joint family system was in much existence and considered one of the social problems. With the passage of time, the system transferred into nucleus type due to different valid and invalid reasons. This resulted in the higher overhead cost of old age houses. To find out a suitable system, a detailed research study could be conducted which would give security to stakeholders and increase the national economic growth.


The economy of the any country depends or affected by numerous factors such as: policies of its government, educational system, population size, agriculture, industrial activities, culture and infrastructure. Every person performs some activities such as housing, textile, agriculture to satisfying their basic needs (clothing, food, and shelter). All the above activities are interlinked with many other activities.


There are also other activities which satisfy the needs of people such as: health, legal, insurance, postal, transportation, banking etc. These activities are coordinated, integrated and controlled by the guiding principle and policies of the state and central governments with the objective of maximizing overall wealth and growth of the nation. It is clear that everyone is playing important role for maximizing the productivity of the nation for its survival. Growth of the companies is maximized through numerous research studies.


The productivity of any organization is the ratio between its input and output. Input of the organization is measured by its total annual cost whereas output is measured by its total annual revenue. So, Productivity = Annual Revenue/Annual Cost.


Objective of the every organization is to achieve the optimal level of the production. The organization can achieve its objectives through development and research activities. Sales of the organization depend upon some factors which are further divided into quantitative and qualitative factors. Company has to identify a suitable model by using the data of the related factors augmented with a detailed survey.

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