Selection of research topic is an essential part of research report, thesis or dissertation. It requires a lot of time, energy and resources to select an appropriate topic for the research. There are different factors which must be considered before the final selection of research topic. Some of the tips for selecting a research topic are given below:

  • The researcher must be interested in the topic
  • A faculty member must be prepared to supervise the researcher
  • The researcher can obtain relevant data on the topic
  • In case of quantitative research the researcher must know the appropriate statistical tools for analysis.
  • The topic should neither be too broad nor too narrow
  • Researcher must try to add something new to the literature
  • The topic should be Researchable
  • The topic should be Feasible
  • The research should be Ethical
  • The research should have practical value


In order to have some idea of various research topics in marketing; a list is given below:

Marketing Research Topics

  1. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
  2. To study the managerial perception on the importance of corporate signage and its impact on its implementation
  3. To study the effects of sales person support to customer on sales of ready-made garments
  4. The effects of utilitarian, ego-defensive, value expressive and knowledge function on consumer decision making
  5. To study the effects of managerial perception on implications of multinational brands strategy on its implementation
  6. To study the impact of ad quality and program involvement on consumer zapping behavior
  7. To study the effects of consumer characteristics, product characteristics and market characteristics on manager’s choice of selecting and advertising appeal
  8. To study the relationship between consumer knowledge of Islamic banking and consumer product endorsement
  9. To study the impact of scarcity and authenticity of research data on effective marketing decision making
  10. To study the effects of sales force turnover on corporate image
  11. Culturally relevant music in electronic advertising
  12. To study the effect of extended brand name on brand identity and recall
  13. To study the effect of customer loyalty status and brand characteristics on brand recommendation
  14. To study the relationship between product characteristics and choice of exhibition
  15. To study the impact of customer steps on waiters salaries and job retention
  16. A comparative study between private and own labeling in textile industry
  17. The effects of new product development strategies on consumer brand perception and preference
  18. To study the consumer dealer service perception on consumer dealer choice
  19. Impact of word of mouth marketing on service selection preference
  20. To study the impact of commercialization on quality of higher education
  21. A study on the factors affecting success or failure of products at the time of re-launch
  22. Conflict between distribution channel due to modern retailing
  23. Conflict between distribution channel due to modern retailing
  24. A comparative study on sales-oriented and customer-oriented business approaches at telecommunication sector
  25. The effect of high concrete brand name on brand recall
  26. Reasons for non-consideration of brands
  27. Influence of price promotions on internal and external reference price of consumer
  28. A study of factor influencing consumer buying decision for car engine oils in Karachi
  29. Relationship between internal marketing, service quality and customer satisfaction
  30. Effects of publicity on consumer perception in showbiz industry
  31. Effectiveness of 15-30 seconds advertisements on recognition and brand recall
  32. Effect of corporate web portal on consumer perception towards the company
  33. How CSR efforts effect brand perception
  34. A study on relationship by retailer and its impact on store loyalty
  35. Consumers perception in competitive advertising
  36. A relationship between delays and evaluation of service and its impact on consumer satisfaction
  37. The effects of retention strategies on employ morale and productivity
  38. Impact of series quality and perceived value on behavior intentions of consumers in hospitals
  39. Self-concept, brand personality and its impact on brand choice
  40. Impact of demographics on fashion consciousness
  41. Effects of stress on impulse buying behavior
  42. Factor effecting consumer satisfaction in paint industry
  43. Factors effecting credibility of television news channels
  44. Effects of relationship marketing on consumer satisfaction and retention in life insurance industry
  45. Consumer perception of subliminal advertising (attention and retention of consumers for subliminal advertising)
  46. The affects of corporate response to defective products in consumer electronics on customer satisfaction
  47. Impact of higher sales discount on perceived quality, brand loyalty and buying decision of the product by customer
  48. Impact of in-store display on sales (A comparative study between new and mature product)
  49. A study on purchase and repeat purchase intention due to brand recall
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