Important Topics for Projects in Marketing

Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

Topics for Research in Marketing

  1. The effects of pharmaceutical dispensing pattern on consumer store patronage
  2. Table turnover augmentation: variables affecting the time spent in dining experience
  3. A comparative study on application of advertising through cell phone framework among various types of goods and services
  4. Market entry strategy in an emerging market using Country of Origin information
  5. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
  6. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
  7. Effect of self-placement of habitual buying products on their sales
  8. Determinants of consumer buying behavior through mega stores in (country name)
  9. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
  10. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
  11. Customer Delight in banking
  12. To identify service quality gaps in banking sector: A comparative study of local and foreign banks
  13. Effects of occupational status on women food buying and cooking behavior
  14. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
  15. Effects of gender on family buying decision
  16. Effects of recession on consumer buying behavior
  17. Factors effecting positive and negative word of mouth in restaurant industry
  18. The effect of brand image on consumer taste preference
  19. The effect of recession on promotional activities
  20. The effect of recession advertising
  21. Factors effecting level of impulse buying
  22. Effects of technology change on information seeking habits of individuals
  23. Effects of product and consumer characteristics on free sample trail/usage
  24. Consumer response to unethical retailer behavior
  25. Relationship between consumers internal usage practices and awareness to internal advertising
  26. Effects of consumer response to in store promotion on brand image and purchase intention
  27. Attitude of people in different roles towards direct marketing
  28. The impact of counterfeit brands on consumers acceptance of original brands
  29. The effects of product, market and organizational characteristics on market research practices
  30. A comparative study of sellers and buyers in market acceptability of licensed software
  31. Affect of deceptive advertising on consumer loyalty in telecom sector
  32. Factor affecting educationist/scientist response to patent registration
  33. Consumer awareness and usage of E-banking transactions through mobile phones
  34. The effects of advertising research practices on the advertising performance of companies
  35. Impact of performance commitment on customer’s evaluation of product quality
  36. Relationship between packaging characteristics and consumer brand preference
  37. Relationship between marketing research, customer knowledge and company sales
  38. Effect of product innovativeness and trial ability on new product adoption
  39. Relationship between corporate image and mobile phone advertising
  40. Shelf spacing competition: A comparative analysis of local and international brand
  41. Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
  42. A consumer decision making  model in the automobile industry of (country name)
  43. Factors behind brand switching in the telecom industry
  44. Consumer purchase behavior in out-of-stock situations at retail outlets
  45. Understanding consumer response towards sales promotion in the fast food industry
  46. Factors influencing customer satisfaction in health care services
  47. Impact of congruity between self-concept and brand image on brand preference in the automobile industry
  48. The impact of brand extension on brand personality
  49. The impact of personal involvement on store brand selection
  50. A four dimension approach to attitude measurement
  51. Sustainable competitive advantages in hospital industry
  52. Customers evaluation of perceived value of service rendered by physician consultant
  53. Studying consumer reactions to the Von Restorff effect
  54. Effect of personal and personality characteristics on sales performance
  55. Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
  56. The revival of radio advertising in (country name): A comparative study of advertiser and consumer
  57. The effect of corporate characteristic on the choice of CSR
  58. Relationship between organization characteristic and organization response to Gray market
  59. The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
  60. A study of waste management and recycling in (country name)
  61. The effects of publicity source characteristics on consumer belief
  62. The effects of search engine optimization on marketing performance of the companies
  63. Impact of parent brand image on the brand extension of the firm
  64. Impact of nutritional labeling on the consumer buying behavior
  65. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
  66. Impact of communication on service brand evaluation
  67. Factor affecting compulsive buying behavior in credit card consumer
  68. The effects of consumer environmental consciousness and environmental friendliness on brand preference
  69. Factor influencing customer retention in hotels
  70. The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
  71. Effect of in-store shelf spacing on purchase intent
  72. Role of outdoor advertising in brining awareness and developing perception for social causes
  73. Factors behind use of plastic money in (country name): A study of consumer behavior
  74. To evaluate the packaging variables and their impact on consumer preference in soft drink
  75. A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
  76. The impact of customer expectation service on gender basis
  77. The impact of fashion involvement and hedonistic consumption tendency on buying behavior
  78. Impact of mood on brand recall and attitude of brand placement in television program
  79. The effect of customer relationship management on customer retention
  80. The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
  81. Relationship between store image and consumer preferences towards store brand
  82. A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
  83. Consumer buying behavior in shopping stores: impact of store dimensions and demographics
  84. Brand awareness and brand attitude as the predictors of market share
  85. Impact of advertising and price sensitivity and consumer buying behavior
  86. A study on consumer spending via credit cards
  87. Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
  88. Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
  89. Influence of humor advertising on consumer brand perception
  90. An association between advertising messages and content and the response of the children
  91. An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
  92. The impact of marketing activities on the sales of pharmaceutical companies
  93. Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
  94. To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
  95. To study the effects of housewife quality perception of ready to cook meal on their preference to use
  96. To study the effects of offensive images and tests on ad recall, brand recall and brand image
  97. To study the effects of brand relevance strategies on brand share and brand sales
  98. To study the effect of branded ingredients on consumer perception
  99. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle

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295 responses to Important Topics for Projects in Marketing

I am 3rd year student doing marketing management would you please help me with the best marketing research topic in south Africa please I am so desparate I dnt know where to start. thank you

am a student pursuing marketing and am pleased by your articles today being the first time to know about you.
Kindly guide me on a topic that av drawn interest on Consumer purchase behavior on out-of-stock situation in a retail outlet.
I don’t know where to start or what TO DO. kindly assist.
Thank you.

Dear Sir;
I am an MBA student in the area of Marketing. I am interested in writing a researche on the topic ‘ the impact of different sales promotion tactics on consumer of telecom services in terms of usage’.

Please could you give me guide lines.

I appreciate all your contribution to knowledge enhancement.

Hi. Good day.

I’m a 3rd year Marketing Major student. I will be having a marketing research and i can’t find any trending topics.. Wish to ask help for a topic that is trending now a days with regards with marketing. Thank you.

Hi respected sir / madam .. Am doing Mphil .. I need a project topic in marketing field .. so plz suggest some unique topic for me… thank u

hi am doing Masters program in marketing..kindly assist me in getting a research topic in telecomms industry

Dear sir,
I am an MBA student in the area of Marketing. I am interested in doing a research on the topic “Identify service quality gaps in banking sector, a comparative study of local and foreign banks”.

Please could you give me the guide lines.

Thank you

I am mba student
I interested in the impact of the brand awaeeness on the consumer loyality
Give me suggestion from where i start

Hi Maam/Sir

I am 3rd year marketing student, I will be having a Marketing research. I would like to ask some help if you have any idea an interested topic for my MR..

Thank you 🙂

i’m a student in bsc agricultural economics forth level, im interested in doing a research mainly focusing on price changes in the market and how it affects the consumers. can you please help by guiding me on how to go about the topic.

I’m a student of MBA. Want help in selecting a research topic in marketing. Will you provide some guidelines. Thank you

Hi respected guys. i m Manisha Fdo . i m studying ( st.Xavier’s college . i need a project topic in marketing field…. so Pls suggest some unique topic for me .. its my kindly request ..
Thank you.

i am Mphil student .. doing specialization in marketing..please suggest me any unique topic for my thesis..

Hi please help me am struggling to came up the topic am doing btech in marking am struggling with the research top

sir can you provide me article on following topic
table turnover augmentation : variable affecting the time spent in dinnig experience

I am student of BHM 4 year
My project is Prospect and problems of e marketing in hospital industry
Plz snd me material

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i am marketing student can you assist me on my project…the effectiveness of brand extension on customer retention.

Hi mam/sir, l am sathiya brabha,i am studying M.B.A(Anna university regional campus madurai) I need a project topic in marketing field…. So plz suggest some unique topic for me…. Its my kindly request… Thanking you

I am an MBA student specializing in Marketing. Kindly assist with research topics on

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Hi I am Aarushi from India .. I want to apply in foreign university for MBA in marketing .. So i hv to prepare research proposal on marketing .. Can any1 help me out in ds .. It would b really awsm ??

hi I’m jenny. I would like say thank you because I found an interesting topics in marketing research.

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Greetings, I am a master (Msc )Student. I need topics on packaging for my thesis. Please help me .

Am 3rd year student in Accra Technical University.I have been asked to do my project work in marketing but I don’t know how to start it and end it.Can you please help me out?
Thank you

I am a Phd student of marketing managment in Iran. It is more than a month I am searching every corner of net! to find an a topic for my desertation. Thanks God I’m now here asking experts to assist me in this regard.
Your suggestion is highly valued.

am a Phd student of marketing managment in Iran. It is more than a month I am searching every corner of net! to find an a topic for my desertation. Thanks God I’m now here asking experts to assist me in this regard.
Your suggestion is highly valued.

Can yu suggest me what objective would i can use for the idea company for the consumer preference pls hel p me

hi i am studing BBA major marketing i have found topic about socail media online venu booking impact on consumer behaviour so its my first research please guide me its good topic or not .

hello i would like to do my PHD thesis on marketing linked somehow to architecture and design. i m still lost with the hypothesis and the way to formulate the title. however i am sure there is a link to discuss between those two. can you help me in this?

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