Grand Strategy Matrix

Posted by mbalectures | Posted in Strategic Management | 30,690 views | Posted on 04-12-2010

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Grand Strategy Matrix is very useful instrument for creating different and alternative strategies for an organization. Grand matrix has four quadrants; each quadrant contains different sets of strategies and the entire firms along with their respective divisions must fall in one of the quadrant. This matrix has two dimensions (competitive position and market growth). Suitable […]

Grand Strategy Matrix of Coca-Cola

Posted by mbalectures | Posted in Strategic Management | 19,228 views | Posted on 16-11-2010

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Grand Strategy Matrix is famous tool for alternative strategies in addition to Space Matrix, BCG Matrix, IE Matrix and SWOT Matrix. All the firms can fall in one of the GSM’s four strategy quadrants. Grand strategy Matrix evaluation is based on two dimensions i.e. market growth and competitive position. Each quadrant provides the set of […]