Competitive Profile Matrix for McDonald’s

Posted by mbalectures | Posted in Strategic Management | 22,212 views | Posted on 11-10-2010

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Competitive Profile Matrix (CPM) is used to design wise offensive or defensive strategies by identifying the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. Two types of systems can be used for the construction of competitive profile matrix i.e. weighted rating system (each measure of critical success factor […]

Competitive Profile Matrix (CPM)

Posted by mbalectures | Posted in Strategic Management | 12,434 views | Posted on 10-10-2010

Tagged Under : , , , , ,

Competitive Profile Matrix (CPM) is a strategic management tool which is used to identify the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. On the basis of this comparison, the firm can design wise offensive or defensive strategies. Two types of systems can be used for the construction […]