Key Success Factors of Sony

Posted by mbalectures | Posted in Strategic Management | 5,920 views | Posted on 14-01-2011 | Print This Post

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Key success factors are significant to future success of industry firms. These factors encompass competencies, market achievements, resources, competitive capabilities and product attributes etc. It is most important for the strategists to be familiar with the surroundings of sector in order to distinguish the most important competitive success factors. The KSFs of Sony are given below:

 

Extensive Research & Development

 

Sony’s research and developments consists of 3 developments groups and 4 research centers. Principle part of each groups are described below:

 

  1. Computer Science Laboratories: aimed at forward-looking basic research.
  2. A-cubed research center: Research and development in the part of image signal dispensation technologies.
  3. Technology development: This group is aimed at the development of general component technologies & farming of businesses based products.
  4. Display device: This group aimed at the development of next-generation display technologies.
  5. Material Laboratories: Research and development in this group of advanced device and material technologies intended at creation of new businesses. 

 

Technological and Innovative Activities

 

Sony throughout the existence has been distinguished for building its own in-house values for storage technologies and new recording, as an alternative of implementing those of other standards bodies and manufacturers. The most noticeable of these was the videotape format of the 80s. In 1982 Sony introduced the shared Compact Disc format and Betacam videotape set-up. In 1983 it also launched 90 mm micro diskettes commonly known as floppy disks. Sony had enormous achievement and the design became dominant; 3.5" floppy disks steadily became outdated. In 1983 Sony also introduced the MSX, a home computer system, and introduced the world to the CD.

 

Global Manufacturing and Distribution Network

 

More than 50 percent of the electronics segment’s annual production during the 2005 took place in Japan, including the video cameras, flat panel televisions, digital cameras, semiconductors,  components such as Memory Sticks and batteries and personal computers. Nearly 65 percent of the production in Japan was intended for other areas. China accounted more than 10 percent of total production, nearly 70 percent of which was designed for other areas. Other regions of Asia accounted more than 10 percent of total production with nearly 60 percent designed for Japan, EU and the US. The Europe and U.S. both accounted nearly 25 percent of total production, most of which was restricted to the local distribution and sale.

 

Diversified SBUs

 

Sony Company has the electronics SBUs and the parent corporation of the Sony Group is engaged in business throughout its 8 operating segments.  Sony is operating in the following segments: Networked Products & Services, Consumer Products & Devices, B2B & Disc Manufacturing, Financial Services, Sony Ericsson, Pictures, Music and All Other. These make Sony Corporation one of the most complete entertainment companies in the globe.

 

Related Diversified Product Line

 

Sony Company offers a large variety of related products in a diversity of product lines throughout the globe. Sony Corporation has invented a music playing robot known as Rolly, humanoids QRIO and dog-shaped robots called AIBO.

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