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Marketing

SWOT Analysis on Avis Budget Group

adam kasia August 4, 2013 Comments

Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom…

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C2C (Consumer-to-Consumer)

adam kasia August 3, 2013 Comments

The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from…

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SWOT Analysis of Toyota Motor Corporation

mbalectures January 20, 2011January 22, 2011 11 Comments

Toyota Motor Corporation (TMC) is a Japan-based multinational automaker. Kiichiro Toyoda founded TMC  in 1937 and now the company is headquartered in Toyota, Aichi, Japan. TMC is the world’s largest automobile manufacturer by sales and…

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How to Construct BCG Matrix

mbalectures December 9, 2010December 9, 2010 6 Comments

In the early 1970’s, BCG Matrix was submitted by Bruce Henderson of the Boston Consulting Group (BCG). Using the Product Portfolio Matrix, a firm classifies all its Products/Markets or SBUs through the Growth-Share Matrix. Consequently,…

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SWOT Analysis of Amazon.com

mbalectures December 9, 2010January 22, 2011 Comments

Amazon.com Inc (AMZN) is a leading multinational electronic commerce company and one of the most trafficked Internet retail destinations worldwide. The company is headquartered in Seattle, Washington. Amazon.com, Inc was founded by Jeff Bezos in…

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SWOT Analysis of Bank of America

mbalectures December 9, 2010January 22, 2011 Comments

Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations.  It is the largest bank holding company in the United States, by assets, and…

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SWOT Analysis of General Electric

mbalectures December 9, 2010January 22, 2011 1 Comment

General Electric Company (GE) is an American multinational corporation. General Electric (GE) has evolved from Thomas Edison’s home laboratory into one of the largest companies in the world. General Electric Company was created as a…

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SWOT Analysis of Chevron Corporation

mbalectures December 9, 2010January 22, 2011 Comments

Chevron Corporation is an American multinational energy corporation.  It is one of the world’s largest integrated energy companies and is headquartered in California. The Company has proved reserves of 11.3 billion barrels of oil equivalent…

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SWOT Analysis of PepsiCo

mbalectures December 9, 2010January 22, 2011 6 Comments

PepsiCo is an American multinational corporation. The company is headquartered in Purchase, York. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Popular brands of PepsiCo are: Mountain Dew, Diet Pepsi, Lay’s,…

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SWOT Analysis of Nokia Corporation

mbalectures December 9, 2010January 22, 2011 10 Comments

Nokia Corporation is a Finnish multinational communications corporation and is the world’s largest manufacturer of mobile phones. It is headquartered in Keilaniemi, Espoo, a city neighboring Helsinki. It has an employee base of around 123,000…

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