Important Topics for Projects in Marketing

Posted by mbalectures | Posted in Advance Research Methods | 119,133 views | Posted on 10-12-2010 | Print This Post

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Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

Topics for Research in Marketing

  1. The effects of pharmaceutical dispensing pattern on consumer store patronage
  2. Table turnover augmentation: variables affecting the time spent in dining experience
  3. A comparative study on application of advertising through cell phone framework among various types of goods and services
  4. Market entry strategy in an emerging market using Country of Origin information
  5. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
  6. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
  7. Effect of self-placement of habitual buying products on their sales
  8. Determinants of consumer buying behavior through mega stores in (country name)
  9. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
  10. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
  11. Customer Delight in banking
  12. To identify service quality gaps in banking sector: A comparative study of local and foreign banks
  13. Effects of occupational status on women food buying and cooking behavior
  14. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
  15. Effects of gender on family buying decision
  16. Effects of recession on consumer buying behavior
  17. Factors effecting positive and negative word of mouth in restaurant industry
  18. The effect of brand image on consumer taste preference
  19. The effect of recession on promotional activities
  20. The effect of recession advertising
  21. Factors effecting level of impulse buying
  22. Effects of technology change on information seeking habits of individuals
  23. Effects of product and consumer characteristics on free sample trail/usage
  24. Consumer response to unethical retailer behavior
  25. Relationship between consumers internal usage practices and awareness to internal advertising
  26. Effects of consumer response to in store promotion on brand image and purchase intention
  27. Attitude of people in different roles towards direct marketing
  28. The impact of counterfeit brands on consumers acceptance of original brands
  29. The effects of product, market and organizational characteristics on market research practices
  30. A comparative study of sellers and buyers in market acceptability of licensed software
  31. Affect of deceptive advertising on consumer loyalty in telecom sector
  32. Factor affecting educationist/scientist response to patent registration
  33. Consumer awareness and usage of E-banking transactions through mobile phones
  34. The effects of advertising research practices on the advertising performance of companies
  35. Impact of performance commitment on customer’s evaluation of product quality
  36. Relationship between packaging characteristics and consumer brand preference
  37. Relationship between marketing research, customer knowledge and company sales
  38. Effect of product innovativeness and trial ability on new product adoption
  39. Relationship between corporate image and mobile phone advertising
  40. Shelf spacing competition: A comparative analysis of local and international brand
  41. Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
  42. A consumer decision making  model in the automobile industry of (country name)
  43. Factors behind brand switching in the telecom industry
  44. Consumer purchase behavior in out-of-stock situations at retail outlets
  45. Understanding consumer response towards sales promotion in the fast food industry
  46. Factors influencing customer satisfaction in health care services
  47. Impact of congruity between self-concept and brand image on brand preference in the automobile industry
  48. The impact of brand extension on brand personality
  49. The impact of personal involvement on store brand selection
  50. A four dimension approach to attitude measurement
  51. Sustainable competitive advantages in hospital industry
  52. Customers evaluation of perceived value of service rendered by physician consultant
  53. Studying consumer reactions to the Von Restorff effect
  54. Effect of personal and personality characteristics on sales performance
  55. Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
  56. The revival of radio advertising in (country name): A comparative study of advertiser and consumer
  57. The effect of corporate characteristic on the choice of CSR
  58. Relationship between organization characteristic and organization response to Gray market
  59. The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
  60. A study of waste management and recycling in (country name)
  61. The effects of publicity source characteristics on consumer belief
  62. The effects of search engine optimization on marketing performance of the companies
  63. Impact of parent brand image on the brand extension of the firm
  64. Impact of nutritional labeling on the consumer buying behavior
  65. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
  66. Impact of communication on service brand evaluation
  67. Factor affecting compulsive buying behavior in credit card consumer
  68. The effects of consumer environmental consciousness and environmental friendliness on brand preference
  69. Factor influencing customer retention in hotels
  70. The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
  71. Effect of in-store shelf spacing on purchase intent
  72. Role of outdoor advertising in brining awareness and developing perception for social causes
  73. Factors behind use of plastic money in (country name): A study of consumer behavior
  74. To evaluate the packaging variables and their impact on consumer preference in soft drink
  75. A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
  76. The impact of customer expectation service on gender basis
  77. The impact of fashion involvement and hedonistic consumption tendency on buying behavior
  78. Impact of mood on brand recall and attitude of brand placement in television program
  79. The effect of customer relationship management on customer retention
  80. The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
  81. Relationship between store image and consumer preferences towards store brand
  82. A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
  83. Consumer buying behavior in shopping stores: impact of store dimensions and demographics
  84. Brand awareness and brand attitude as the predictors of market share
  85. Impact of advertising and price sensitivity and consumer buying behavior
  86. A study on consumer spending via credit cards
  87. Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
  88. Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
  89. Influence of humor advertising on consumer brand perception
  90. An association between advertising messages and content and the response of the children
  91. An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
  92. The impact of marketing activities on the sales of pharmaceutical companies
  93. Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
  94. To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
  95. To study the effects of housewife quality perception of ready to cook meal on their preference to use
  96. To study the effects of offensive images and tests on ad recall, brand recall and brand image
  97. To study the effects of brand relevance strategies on brand share and brand sales
  98. To study the effect of branded ingredients on consumer perception
  99. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle

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