Important Topics for Projects in Marketing

Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

Topics for Research in Marketing

  1. The effects of pharmaceutical dispensing pattern on consumer store patronage
  2. Table turnover augmentation: variables affecting the time spent in dining experience
  3. A comparative study on application of advertising through cell phone framework among various types of goods and services
  4. Market entry strategy in an emerging market using Country of Origin information
  5. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
  6. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
  7. Effect of self-placement of habitual buying products on their sales
  8. Determinants of consumer buying behavior through mega stores in (country name)
  9. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
  10. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
  11. Customer Delight in banking
  12. To identify service quality gaps in banking sector: A comparative study of local and foreign banks
  13. Effects of occupational status on women food buying and cooking behavior
  14. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
  15. Effects of gender on family buying decision
  16. Effects of recession on consumer buying behavior
  17. Factors effecting positive and negative word of mouth in restaurant industry
  18. The effect of brand image on consumer taste preference
  19. The effect of recession on promotional activities
  20. The effect of recession advertising
  21. Factors effecting level of impulse buying
  22. Effects of technology change on information seeking habits of individuals
  23. Effects of product and consumer characteristics on free sample trail/usage
  24. Consumer response to unethical retailer behavior
  25. Relationship between consumers internal usage practices and awareness to internal advertising
  26. Effects of consumer response to in store promotion on brand image and purchase intention
  27. Attitude of people in different roles towards direct marketing
  28. The impact of counterfeit brands on consumers acceptance of original brands
  29. The effects of product, market and organizational characteristics on market research practices
  30. A comparative study of sellers and buyers in market acceptability of licensed software
  31. Affect of deceptive advertising on consumer loyalty in telecom sector
  32. Factor affecting educationist/scientist response to patent registration
  33. Consumer awareness and usage of E-banking transactions through mobile phones
  34. The effects of advertising research practices on the advertising performance of companies
  35. Impact of performance commitment on customer’s evaluation of product quality
  36. Relationship between packaging characteristics and consumer brand preference
  37. Relationship between marketing research, customer knowledge and company sales
  38. Effect of product innovativeness and trial ability on new product adoption
  39. Relationship between corporate image and mobile phone advertising
  40. Shelf spacing competition: A comparative analysis of local and international brand
  41. Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
  42. A consumer decision making  model in the automobile industry of (country name)
  43. Factors behind brand switching in the telecom industry
  44. Consumer purchase behavior in out-of-stock situations at retail outlets
  45. Understanding consumer response towards sales promotion in the fast food industry
  46. Factors influencing customer satisfaction in health care services
  47. Impact of congruity between self-concept and brand image on brand preference in the automobile industry
  48. The impact of brand extension on brand personality
  49. The impact of personal involvement on store brand selection
  50. A four dimension approach to attitude measurement
  51. Sustainable competitive advantages in hospital industry
  52. Customers evaluation of perceived value of service rendered by physician consultant
  53. Studying consumer reactions to the Von Restorff effect
  54. Effect of personal and personality characteristics on sales performance
  55. Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
  56. The revival of radio advertising in (country name): A comparative study of advertiser and consumer
  57. The effect of corporate characteristic on the choice of CSR
  58. Relationship between organization characteristic and organization response to Gray market
  59. The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
  60. A study of waste management and recycling in (country name)
  61. The effects of publicity source characteristics on consumer belief
  62. The effects of search engine optimization on marketing performance of the companies
  63. Impact of parent brand image on the brand extension of the firm
  64. Impact of nutritional labeling on the consumer buying behavior
  65. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
  66. Impact of communication on service brand evaluation
  67. Factor affecting compulsive buying behavior in credit card consumer
  68. The effects of consumer environmental consciousness and environmental friendliness on brand preference
  69. Factor influencing customer retention in hotels
  70. The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
  71. Effect of in-store shelf spacing on purchase intent
  72. Role of outdoor advertising in brining awareness and developing perception for social causes
  73. Factors behind use of plastic money in (country name): A study of consumer behavior
  74. To evaluate the packaging variables and their impact on consumer preference in soft drink
  75. A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
  76. The impact of customer expectation service on gender basis
  77. The impact of fashion involvement and hedonistic consumption tendency on buying behavior
  78. Impact of mood on brand recall and attitude of brand placement in television program
  79. The effect of customer relationship management on customer retention
  80. The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
  81. Relationship between store image and consumer preferences towards store brand
  82. A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
  83. Consumer buying behavior in shopping stores: impact of store dimensions and demographics
  84. Brand awareness and brand attitude as the predictors of market share
  85. Impact of advertising and price sensitivity and consumer buying behavior
  86. A study on consumer spending via credit cards
  87. Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
  88. Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
  89. Influence of humor advertising on consumer brand perception
  90. An association between advertising messages and content and the response of the children
  91. An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
  92. The impact of marketing activities on the sales of pharmaceutical companies
  93. Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
  94. To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
  95. To study the effects of housewife quality perception of ready to cook meal on their preference to use
  96. To study the effects of offensive images and tests on ad recall, brand recall and brand image
  97. To study the effects of brand relevance strategies on brand share and brand sales
  98. To study the effect of branded ingredients on consumer perception
  99. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle

176 responses to Important Topics for Projects in Marketing

Dear Sir…I am an MBA candidate and would want to research on the following: Impact of brand awareness on sales performance: A study of telcos in Zimbabwe. I need guidelines on the methodology.

dear sir,
i am doing MBA pharm tech in marketing and my research topic is “Role of awareness and patient education in healthcare sector”,i am bit confused in making a effective questionnaire. can you help me out .what type of question i should i ask? what should be sample size?

hai sir/madam, I am an mba student and i have project in 4th sem.. plz suggest me good topics in marketing but company provide catering service and thy supply food to airport only.. In this way you suggest me a good topic in marketing..

Hello sir.
I would like request for the way through this topic ” consumer awareness and usage of mobile banking through mobile phones.”
I am currently study masters of science in marketing from Mzumbe university Dar es Salaam Tanzania.

i m doing my mba in finance & my topic is impact of privatisation on telecom. i neeed material for this topic. so plzzzzzzz help & tell me the way to get material..
thankyou

Sir I want a Research proposal on the topic of “characteristics of customer loyalty: impact brand image or product characteristics a study of packaged milk brands”.

if any one got the proposal/article on this topic than please sent me on this email alibux.jamali7@gmail.com
thanks

sir, can you help me in deciding a topic for internship project in Marketing. My company is into Corporate training and outbound training.

sir i need a topic for doing my phd, i was so confused in my topics so pls mention few topics related to markrting not like customer satisfaction, attitude etc.., i need some thing different in my topic, can u help me pls send few topics to the above said mail id

hello… im doing project in exports garments, what marketing titles are suitable for this?????

Sir, I want a marketing research topic on advertising, CRM or any other that relate to latest topic. I want to do something different from others that challenging. Please help me to choose a good topic. Thank you

I want to do PhD research in Online marketing or effect of social media marketing on consumer buyig behaviour.

please suggest to narrow my research scope in particular area.

thanks
Ravi

Hi Sir, I need your help in the formulation of a topic combining marketing and finance aspects in the Agricultural sector as well as the research methodology, for Msc Degree in Marketing. Thanks in advance.

Dear Sir,

I am Pharmacist and MBA student I am searching new topic ” Pharmaceutical Marketing ” for my MBA thesis . Kindly help me

Regards
Madiha

Sir am a final year student offering marketing and am finding is difficult to select a very relevant project topic, please can you suggest any relevant topic. thank you

Hye sir i am studnt BBA in HRM, but my prof giv me markting research presentation n must prepare proposal based on topic i chosen so can u suggst 1 topic wth me..

Regard
Shakina

Dear sir/madam
I am a final year student of a first degree programme in marketing and I want u help me build this topic and also please help me come out with objective for ma topic please ….,,,
The effect of BRAND on consumer.

The impact of marketing activities on the sales of alcholic beverages.

Factors behind brand switching in the telecom industry….

Thanks
Samuel

HR Diversification at Work Place
HR excellence for minorities ( Disable people, Transgender, Women )

I am MBA Post graduate of 2015. I want to study my research on agribusiness especially livestock and their products in relation to marketing opportunities. Please could you recommend me the best methodologies.

sir/madam, I am a final year student of first degree of programme marketing. My dissertation topic has not decide. But I do need a topic which relate to the mrt communication of branding influences on customer behaviour or international marketing for my dissertation coz I have to submitt my proposal right now. Plz help me“ ““

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