Consumer Oriented Marketing

Posted by adam kasia | Posted in Marketing | 400 views | Posted on 02-09-2013

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In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a product without any research done to find out what actually the consumer wants or any other related information to seek […]

SWOT Analysis on Avis Budget Group

Posted by adam kasia | Posted in SWOT Analysis | 389 views | Posted on 04-08-2013

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Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom sector of the travel industry. Budget is a leading rental car supplier challenging in value-conscious segments of the industry in […]

C2C (Consumer-to-Consumer)

Posted by adam kasia | Posted in Principles of Marketing | 140 views | Posted on 03-08-2013

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The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from or sell to further individuals. If you have business share then it is very pleasing for the trade. Consumer is […]

Literature Review of Mutual Funds

Posted by mbalectures | Posted in Advance Research Methods | 11,784 views | Posted on 01-06-2011

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Sharpe (1966) in order to evaluate the risk-adjusted performance of mutual funds introduced the measure known as reward-to-variability ratio (Currently Sharpe Ratio). With the help of this ratio he evaluated the return of 34 open-end mutual funds in the period 1945-1963. The results showed that to a major extent the capital market was highly efficient […]

Importance of Corporate Governance

Posted by mbalectures | Posted in Others | 14,513 views | Posted on 25-05-2011

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OECD Principles describe corporate governance in terms of relationship between management of company, its shareholders, its board and other stakeholders. It is a system which is used for the purpose of controlling and directing the companies. Corporate governance is not a new concept but it has got popularity in the last few decades due to […]

Types of Plagiarism

Posted by mbalectures | Posted in Advance Research Methods | 5,913 views | Posted on 13-03-2011

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Plagiarism is a special type of bribery in which the recognition for others’ work is taken. This bribe is done by copying others’ work and giving ones own name. Using any single sentence, paragraph, complete report from any source is considered as plagiarism except in few special cases. Since there is so much research going […]

Primary Data Collection Methods

Posted by mbalectures | Posted in Advance Research Methods | 17,448 views | Posted on 09-03-2011

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Data collection refers to the gathering of set of observations about variables and it is the starting point of research methods. Basically, there are two types of data which are: primary data and secondary data. Primary data is received from first hand sources such as: direct observation, interview, survey, and questionnaire etc. On the other […]

Non-Probability Sampling Techniques

Posted by mbalectures | Posted in Advance Research Methods | 6,089 views | Posted on 08-03-2011

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Non-probability sampling is a form of sampling technique in which the subset of population is not achieved by chance or probability but by some logic. Here, we should know that there is difference between sampling and sample; sampling refers to the selection of subset from population whereas, sample is the subset of population which represents […]

Important Types of Research

Posted by mbalectures | Posted in Advance Research Methods | 3,591 views | Posted on 07-03-2011

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If we break down the word research, it is the combination of “Re” and “search”. It means that research intends to find some phenomenon or existing knowledge continuously. The basic aim of research is to confirm the reliability of existing knowledge and contribute new knowledge in the existing knowledge. Research is the solution of any […]

What are the Objectives of Research

Posted by mbalectures | Posted in Advance Research Methods | 4,783 views | Posted on 06-03-2011

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Objective of research is one the important elements for conducting any research because it helps in determining the possibility of conducting the study. Basically, the broad aim of all researches is to confirm the reliability of existing knowledge and to find the deviation of existing knowledge i.e. to contribute new knowledge in the existing knowledge. […]